Troy Nielsen

With over two decades of experience in business ownership and leadership, I am dedicated to driving success and delivering exceptional results across multiple industries. As CEO of Nielsen Blinds, Shutters & Shades, I leverage 20 years of expertise in the window treatment industry, including six years as a top 5 national Budget Blinds franchisee, to provide custom window solutions that combine quality, innovation, and client satisfaction.

I am also the new owner of Signal of Lincoln, where my focus is on enhancing safety and security for our community through innovative security solutions. I believe in building strong, cohesive teams that thrive on collaboration and shared goals, and I’m excited to bring this approach to Signal of Lincoln.
In addition to my work in window treatments and security, I own and operate Nielsen House and Homes Property Management and Elite by Will Training, applying my 15 years of experience in the fitness industry to help clients achieve their health and wellness goals.

My entrepreneurial journey includes running a Complete Nutrition franchise and a successful sales role with Midwest Storage Solutions. Each of these experiences has strengthened my skills in leadership, customer service, and community engagement.

I graduated from Buena Vista University with a degree in Sports Marketing and a minor in Business/Coaching, where I was a four-year letter winner and captain of the football team. My time on the field taught me the value of hard work, perseverance, and teamwork—qualities that continue to drive my business endeavors today.