Empower Hour-How to Pass the Shop & Get the Lease

K.I.S.S.- How to Pass Your Shop AND Get the Lease

Passing a mystery shop is important, but why? How? When? There is more to a shop form than getting checks in the right boxes. The main purpose of a shop is to gain feedback and insight from a prospect’s point of view and then use that as a performance tool. It seems easy to fill out a guest card, tour the same vacant apartment 10 times, and maybe ask for the application if they seem to like it. But is it really? Doesn’t that get a little monotonous? Whether you’ve been doing it for 10 days or 10 years, let’s talk about how to get the lease by providing an experience through conversation that makes closing simple with every single person you tour your beautiful community with. Oh, and yes, let’s talk about how to pass the shop!

In this session, you will learn:

• How to go from “Treat everyone like a shopper” to “Treat everyone like a future resident”
• How to break down the shop template and use it for your professional growth
• Why picking up the phone is more important today than we think
• To invite and persuade every prospect to live at your community

About Ellis

Since 1984, Ellis Partners in Management Solutions has specialized exclusively in helping our multifamily clients measure and improve the customer experience by teaming with customers to develop professional skills and behaviors in each team member. We evaluate customer service and performance of onsite leasing professionals through comprehensive mystery shopping reports, our multiple touchpoint resident survey program, and training through Edge2Learn. Our turn-key integrated customer experience program, backed by outstanding customer service, sophisticated technology, and ethical business practices, has made Ellis one of the multifamily industry’s most respected and sought-after providers of training and consulting services.  Feel free to contact us at epmsonline.com.