Overcoming Objections & Connecting to Close Omaha Featured Vendor
Overcoming Objections & Connecting to Close
Objections are a natural—and necessary—part of the sales process. In this engaging, interactive 3-hour session, participants will learn how to shift their mindset and approach objections not as barriers, but as buying signals and opportunities to move the conversation forward.
Through real-world leasing scenarios, practical dialogue, and proven sales strategies, this session equips participants with the tools to confidently identify and classify objections, respond with intention, and connect features to benefits in ways that resonate with future
residents. Participants will also explore effective closing techniques and learn how to apply them authentically to improve outcomes and increase closing ratios.
This session emphasizes mindset, service, and connection—reinforcing that when we change the way we look at objections, the results we achieve change as well.
By the end of this session, participants will be able to:
1. Identify objections as buying signals
2. Classify common leasing objections and apply effective responses
3. Apply closing techniques to improve results.
Candice Manning, CAPS, ARM, NAAEI Faculty Director of Workforce Development, Education, & Digital Strategy Maryland Multi Housing Association
Candice Manning hosts over 20 years of sales experience working more than 15 years in the Property Management realm. Leading teams as large as 28 and as small as 6, Candice is passionate about people and team development. Holding a degree in Speech Communication/Broadcasting, she has been able to utilize her background in communication to successfully master the craft of relationship building-reducing vacancies and increasing profit for multiple corporations.
Candice also employs her background to create and facilitate classes that enhance skills and drive results on apartment communities. Simply put, she prides herself on creating content and facilitating classes that encourage a mindset to change behaviors and improve performance.
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