Be the Brand Lincoln
Be the Brand: Defining and Living Your Value in the Workplace
Whether you're climbing the career ladder or pivoting to something new, your personal brand is already speaking for you—whether you’ve built it intentionally or not. In this breakout session, you’ll take a closer look at how you’re perceived and learn how to take control of your narrative.
We’ll break down the difference between reputation and personal brand, why perception matters, and how to align how you’re seen with who you really are. You’ll reflect on what sets you apart, clarify your value, and learn how to build a brand that reflects your authentic self.
You’ll also discover simple ways to use social platforms and storytelling to amplify your message and stand out without feeling like you’re selling yourself. This isn’t a lecture it’s a working session designed to help you walk away with clarity, confidence, and practical steps to start shaping (or refining) your personal brand.
Because in today’s world, like it or not, you are the CEO of You, Inc., and it’s better to define your brand than to let someone else do it for you.
Takeaways:
• Differentiate between reputation and personal brand and explain how perception influences professional growth and opportunities.
• Identify and articulate your unique value and authentic voice to intentionally shape how you're perceived by colleagues, leaders, and industry peers.
• Develop practical strategies to strengthen and communicate your personal brand, both in person and online, without compromising authenticity.
Brought to you by: 
Candice Manning, CAPS, ARM, NAAEI Faculty Director of Workforce Development, Education, & Digital Strategy Maryland Multi Housing Association
Candice Manning hosts over 20 years of sales experience working more than 15 years in the Property Management realm. Leading teams as large as 28 and as small as 6, Candice is passionate about people and team development. Holding a degree in Speech Communication/Broadcasting, she has been able to utilize her background in communication to successfully master the craft of relationship building-reducing vacancies and increasing profit for multiple corporations.
Candice also employs her background to create and facilitate classes that enhance skills and drive results on apartment communities. Simply put, she prides herself on creating content and facilitating classes that encourage a mindset to change behaviors and improve performance.
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